Thursday, 10 September 2015

Apple announcements - Anything here for photographers?

You have to hand it to Apple. They know how to reinvent the wheel. In one of the most self-congratulating presentations I've ever seen a couple of days ago, they managed to draw applause for a series of product announcements that seem destined to yet again pull of the wool over the eyes of their seemingly ever expanding number of customers. With Apple, brand worship seems to create levels of gullibility and blinkered unquestioning loyalty that pop stars and football teams can only dream about.